A redesign that ends at the cart hands the buyer to a page you did not design. We build the storefront and the checkout as one system: same type, same spacing, same behaviour on a phone, one set of tracking events end to end. This page explains what a redesign covers, how it is scoped, and what stays measurable.
When it is not: a store that converts fine and simply wants a fresh look. Cosmetic redesigns are the ones that most often lower conversion.
Type, colour, spacing and components defined once and used everywhere, storefront and checkout alike. No template with your logo dropped in.
Shopify theme rebuilt or replaced, sections you can edit without a developer, product pages structured for the way your buyers decide.
Either Shopify's checkout branded to match, or a single-page checkout on your subdomain with your gateways behind it.
Images, fonts and scripts budgeted; third-party apps audited and the dead ones removed.
Meta, TikTok and GA4 events, plus server-side conversions, kept intact through the move and verified with test orders.
Documented sections, a short video per editable area, and a month of fixes after launch.
We read the current store's numbers first: conversion by device, top landing pages, checkout completion, speed. The scope follows the numbers. A store losing buyers at the checkout gets checkout work first and a lighter storefront pass; a store with strong completion and weak product pages gets the reverse. You see the scope in writing before any design starts, with what is included and what is deliberately not.
Before launch we record conversion rate, checkout completion, average order value and page speed. After launch we report the same four numbers over an equal period. If a number falls, we say so and fix it inside the post-launch period. Redesigns are judged on those four, not on how they look in a portfolio.
Stores that need their own gateway, a second one with failover, or currency per buyer get the checkout built on CascadeCheckout as part of the redesign. Stores on Shopify Payments that are happy with it keep Shopify's checkout, branded to the new system. Either way the design is one system from product page to confirmation. What Shopify's checkout allows.
It depends on scope: a theme rebuild on a defined design system is a different job from a custom build with a new checkout. You get a written scope and a fixed price before design starts.
Not if URLs, titles, structured data and internal links are preserved and redirects are set for anything that moves. That is part of the scope, not an extra.
Yes. Either Shopify's checkout branded to match, or a single-page checkout on your own subdomain when you need your own gateways.
Yes. WooCommerce and other platforms that can create orders through an API can use the same checkout and the same design process.
You get a scoped plan with the checkout included, not a template pitch.
Conversion optimization → · Checkout customization → · All services → · How the checkout works →
CascadeCheckout is checkout software, not a payment service provider, bank or merchant-account seller. You contract with your own gateway or acquirer, disclose your real business category to them, and receive payouts from them. We never hold funds and we do not promise that any processor will approve you.